PUBLIC INVITATION: PROVISION OF SERVICE – CREATION AND IMPLEMENTATION OF PROMOTIONAL CAMPAIGNS

Association for the Fight against Corruption “Transparency International in Bosnia and Herzegovina” (hereinafter: TI BiH)

publishes:

PUBLIC CALL

to collect bids for:

PROVISION OF SERVICE – CREATION AND IMPLEMENTATION OF PROMOTIONAL CAMPAIGNS

TI BiH within the project “E participate” wants to conduct a promotional campaign in which the citizens of BiH, with special focus on residents of the following local communities: Bijeljina, Gorazde, Lukavac, Novi Travnik, Foca and Brcko District, will be informed about the online platform whose primary goal increasing two-way communication between local self-government units and citizens, as well as increased participation of citizens in decision-making at the local level.

TI BiH wants to implement a promotional campaign aimed at:

• Through local campaigns, it promotes the online platform “POPULUS” to the citizens in the mentioned local communities that are involved in the project “E participate”;
• As part of local campaigns in each local community, promote channels within the platform that serve to improve communication between local administration and its citizens, local councilors and their voters, and present to citizens modules on the platform that monitor all communication with citizens (public debates, initiatives, proposals, public consultations and other forms of civic participation);
• Through a campaign at the level of BiH, it promotes the “POPULUS” platform to citizens, elected representatives and employees in local administrations in order to motivate other local communities to adopt the “POPULUS” platform as a way to achieve two-way communication between citizens and local administration.

Subject of procurement:

• Campaign design and production services, including:

1. Creating a complete creative concept of the campaign;
2. Designing campaign slogans and key themes;
3. Design, production and production of audio-visual, graphic and textual elements of the campaign (promotional video, banners for online advertising, infographics and other material for online promotion);
4. Design of visual, graphic and textual elements of the campaign (information material, promotional flyers, brochures and other campaign materials in local communities);
5. Development of a plan for the implementation of all aspects of the campaign in local communities;
6. Development of a plan for the implementation of all aspects of the campaign at the level of BiH;
7. Continuous consultation with the responsible staff of TI BiH;
8. Transfer of copyright, including: rights over the creative solutions of the agency at TI BiH and the transfer of all digital documents in their production format.

• Advertising space rental services and campaign tracking services, including:

9. Creating a precise plan and calendar of content placement;
10. Creation, placement and promotion of content for social networks on the official profiles of local communities and TI BiH (Facebook, Twitter, Instagram, YouTube) with a detailed plan for publishing and promotion;
11. Placement in local electronic, print and TV media – radio jingle (s);
12. Ad placement on digital advertising platforms targeted at local communities in selected communities (GoogleAds – visual, search, call, YouTube);
13. Ongoing consultations and campaign optimization;
14. Compiling detailed reports on campaign effects;
15. Final report at the end of the campaign on the results of the campaign;

The campaign will be realized in the period from 16. May to 31. July 2022 .

Conditions for bidder qualification:

1. Personal ability

The Anti-Corruption Association Transparency International in Bosnia and Herzegovina will reject the bid if:

• Is the bidder in criminal proceedings convicted by a final verdict for criminal offenses of organized crime, corruption, fraud or money laundering, in accordance with applicable regulations in Bosnia and Herzegovina
• Is the bidder bankrupt or subject to bankruptcy proceedings
• The Bidder has not fulfilled its obligations regarding the payment of pension and disability insurance and health insurance, in accordance with the applicable regulations in Bosnia and Herzegovina;
• The bidder has not fulfilled its obligations regarding the payment of direct and indirect taxes, in accordance with the applicable regulations in Bosnia and Herzegovina.
• In order to meet the requirements regarding personal ability, bidders should submit a Statement certified by the competent authority (attached to the public invitation).
  2. Ability to perform professional activity

Regarding the ability to perform professional activities, bidders must be registered in Bosnia and Herzegovina to perform activities that are the subject of public procurement. In order to prove their professional ability, bidders / legal entities should submit a certified copy of the registration documents with the bid.

3. Technical and business ability

Successful experience in the implementation of at least 1 contract for the provision of services related to the subject of procurement or contracts that are similar in nature and complexity to the services of the subject public procurement. For the purpose of proving technical and business ability, bidders should submit with the bid a list of executed contracts related to the subject of procurement – the list includes the subject, values, dates, contracting authorities.

Offer information:

Offer to provide services for the creation and implementation of promotional

the campaign should contain two parts – the technical and financial part of the bid, in separate sealed envelopes, with prominent names: Technical Bid and Financial Bid.

• The technical part of the offer should contain:
• Name and exact address of the bidder, telephone number and e-mail address;
• Certified statement (attached to the public invitation)
• Certified copy of the decision on entry in the court register with all attachments, which prove that the bidder is registered to perform the activity that is the subject of the tender;
• List of references – evidence of previous experience in providing marketing services (the list includes
  1. subject of procurement,
  2. value of procurement,
  3. contracting authorities, with special emphasis on experience in creating and implementing campaigns,
  4. demonstration material of campaigns realized so far;
• Content of the conceptual proposal of the promotional content, work plan and reporting on the results in accordance with the technical requirements of the public call
• List of responsible persons with biographies.

• The financial part of the bid should include:

Budget proposal for the design, preparation and production of promotional content, and calculation of all tax liabilities in accordance with applicable tax regulations.

Criteria for selecting the most favorable bidder include:

• Management, which amounts to 15% of the grade
• Content of the conceptual proposal of promotional content, work plan and reporting on results in accordance with the technical requirements of the public call, which amounts to 45% of the grade
• Financial offer of services, which amounts to 40% of the rating.

The estimated value of the public call is 40,000 KM without VAT.

The deadline for submitting bids is May 4, 2022. until 11:00.

Bids should be submitted to the address: Transparency International in BiH, Gajeva 2, 78000 Banja Luka. Bids should be submitted in a sealed envelope, in which the technical and financial bids are separated, with the name and contacts of the bidders and the indication: “BID FOR PROVISION OF SERVICES – CREATION AND IMPLEMENTATION OF PROMOTIONAL CAMPAIGNS”

The opening of public bids will take place on May 4, 2022. at 11:15. The minutes from the opening of bids will be delivered to all bidders who submitted bids on the same day.

Additional information can be obtained at Gajeva 2, Banja Luka, by phone at 051 224 520 or e-mail at javninabavke@TI-BIH.org .

Bidder’s statement

Public call for creation and implementation of promotional campaigns_POPULUS campaigns

Technical requirements_POPULUS campaign [:]