PUBLIC INVITATION – Provision of services – Creation and implementation of anti-corruption campaign

The Anti-Corruption Association “Transparency International” in Bosnia and Herzegovina (hereinafter: TI BiH) announces:

PUBLIC CALL

to collect bids for:

PROVISION OF SERVICE – CREATION AND IMPLEMENTATION OF AN ANTI-CORRUPTION CAMPAIGN

TI BiH wants to conduct a campaign in which it will inform the citizens of Bosnia and Herzegovina about the channels for reporting corruption, the harmfulness of corruption to social and public interests, but also about the mechanisms of legal protection for whistleblowers.

1. TI BiH wants to implement a media campaign aimed at:
   • promote the toll-free telephone number for reporting corruption 0800 55555;
   • promotes the provision of legal aid by TI BiH;
   • promotes an internet platform for reporting corruption report corruption . org ;
   • informs citizens about the harmful consequences of corruption on social and economic development;
   • present to the whistleblowers of corruption the mechanisms of legal protection, with special emphasis on the whistleblowers of corruption from the working environment, the so-called whistleblowers or whistleblowers;
   • appeals to the competent institutions (judicial authorities, police, employers, etc.) to protect whistleblowers.

2. The services of promotional activities include complete consulting, creative, production work on the realization of the campaign, which includes:
   • Campaign design and production services, including
     • Creating a complete creative concept of the campaign;
     • Development of a plan for the implementation of all aspects of the campaign;
     • Designing campaign slogans and key themes;
     • Design, production and production of audio-visual, graphic and textual elements of the campaign (promotional video, banners for online advertising, infographics and other material for online promotion);
     • SEO analysis of the site prijavikorupciju.org with suggestions of key topics and terms for publications (blog, article) and digital advertising;
     • Continuous consultation with the responsible staff of TI BiH.
   • Advertising space rental service, including
     • Placement in electronic media – radio jingle (s);
     • Creating, publishing, and promoting content for social networks on the official profiles of TI BIH (Facebook, Twitter, Instagram, YouTube) with a detailed plan for publishing and promotion;
     • Ad placement on digital advertising platforms (GoogleAds – visual, search, call, YouTube);
     • Creating a precise plan and calendar for publishing content.
   • Campaign implementation monitoring service, including
     • Compiling detailed reports on campaign effects;
     • Ongoing consultations and campaign optimization;
     • Final report at the end of the campaign on the results of the campaign;
   • Transfer of copyright over the agency’s creative solutions to TI BiH with the transfer of all digital documents in their production format.

3. The campaign will be implemented in the period December 2021-February 2022 .

Conditions for bidder qualification:

4. Personal ability

Agencies or organizations registered to provide marketing services have the right to participate.

TI BiH will reject the offer if:

• the bidder in criminal proceedings has been convicted by a final judgment for criminal offenses of organized crime, corruption, fraud or money laundering, in accordance with the applicable regulations in Bosnia and Herzegovina;
• the bidder is bankrupt or is the subject of bankruptcy proceedings;
• the bidder has not fulfilled the obligations related to the payment of pension and disability insurance and health insurance, in accordance with the applicable regulations in Bosnia and Herzegovina;
• the bidder has not fulfilled its obligations regarding the payment of direct and indirect taxes, in accordance with the applicable regulations in Bosnia and Herzegovina.

In order to meet the requirements regarding personal ability, bidders should submit a Statement certified by the competent authority (attached to the public invitation).

5. Ability to perform professional activity

Regarding the ability to perform professional activities, bidders must be registered in Bosnia and Herzegovina to perform activities that are the subject of public procurement.

In order to prove their professional ability, bidders / legal entities should submit a certified copy of the registration documents with the bid.

6. Technical and business ability

Successful experience in the implementation of at least 1 contract for the provision of services related to the subject of procurement or contracts that are similar in nature and complexity to the services of the subject public procurement.

For the purpose of proving technical and business ability, bidders should submit with the bid a list of executed contracts related to the subject of procurement – the list includes the subject, values, dates, contracting authorities.

Offer information:

The bid for the provision of services for the creation and implementation of the anti-corruption campaign should contain two parts – the technical and financial part of the bid, in separate sealed envelopes, with prominent names: Technical Bid and Financial Bid.

The technical part of the offer should contain:

1. Name and exact address of the bidder, telephone number and e-mail address;
2. Certified copy of the decision on entry in the court register with all attachments, which prove that the bidder is registered to perform the activity that is the subject of the tender;
3. List of references – evidence of previous experience in providing marketing services (list includes subject of procurement, value of procurement, purchasers), with special emphasis on experience in creating and conducting campaigns to raise public awareness of social problems and issues and demonstration material of campaigns so far ;
4. Conceptual proposal of promotional content, which should include:
   1. campaign slogan (s) and themes;
   2. conceptual design of online banners for digital advertising;
   3. conceptual proposal of video spots;
   4. conceptual design of graphic solutions for social networks;
5. Proposed work management project plan with deadlines, production stages, established parameters of the campaign (number of banners advertised, number of published videos, data on the number of viewers, etc.), details on technical and PR support of the campaign and a detailed plan for monitoring campaign performance and delivery reports;
6. Report on the results of the campaign according to the parameters set out in the work plan;
7. List of responsible persons with biographies.

The financial part of the bid should include a budget proposal for the design, preparation and production of promotional content, and the calculation of all tax liabilities in accordance with applicable tax regulations.

Criteria for selecting the most favorable bidder include:

• Management, which amounts to 15% of the grade for: Responsible persons (max. 5%) and References (max. 10%)
• Conceptual proposal of promotional content amounting to 35% of the grade
• Proposed work plan and results report, amounting to 10% of the grade, for: Work plan (max. 5%) and technical and PR support to the campaign with a campaign performance monitoring plan and reporting on results (max. 5%)
• Financial offer of services expressed through all items under item 2, which amounts to 40% of the rating.

The estimated value of the public call is 45,000 KM without VAT.

The deadline for submitting bids is 02. November 2021 until 14.00. Bids should be submitted to the address: Transparency International in BiH, Gajeva 2, 78000 Banja Luka. Bids should be submitted in a sealed envelope, in which the technical and financial bids are separated, with the name and contacts of the bidders and the indication: “BID FOR PROVISION OF SERVICES – CREATION AND IMPLEMENTATION OF AN ANTI-CORRUPTION CAMPAIGN”.

The opening of public bids will take place on 02. November 2021 at 14:15. The minutes from the opening of bids will be delivered to all bidders who submitted bids on the same day.

Additional information can be obtained at the address Gajeva 2, Banja Luka, by phone at 051 224 520 or by e-mail at centar@ti-bih.org .

TI BiH reserves the right to cancel the service procurement process, at any time prior to the award of the contract, without incurring any liability to bidders.

Bidder’s statement_Campaign 10/18/2021

JAVNI POZIV_KAMPANJA 18.10.2021.